The Puzzle: Two Names, One Suspect
When you type “short tv” into an app store, you are met with a crowd of lookalikes, the press history of a Chinese studio and, somewhere in the middle, a hit app going by the name ShortMax. Sorting out that tangle is the case this file takes on. The working short reels video hypothesis is simple: the ShortTV brand that a Chinese producer announced for the US, Canada and Australia and the app now sold as ShortMax are one and the same. No official rename announcement has turned up, so the theory, though strong, is not proven. So we will work through the public records one clue at a time instead of taking anyone’s word for it. The clues are each small on their own, and the weight comes from how neatly they fit together. You ought to be able to judge the claim yourself by the end and, more practically, avoid installing the wrong short tv drama app.
The First Clue: The Package Name on Android
Every Android app comes with a package name, a fixed internal ID that seldom changes even when the storefront title does. In Google Play, ShortMax’s listing relies on the package live.shorttv.apps. For a brand named ShortMax, that is an strange choice, unless the app started life under another name. At the very beginning, before marketing settles on a final title, developers usually pick the package ID. The kind of fingerprint that survives a rebrand is therefore a package that spells out “shorttv”. Still, a package name by itself only suggests a history and does not document one. The same ID also appears in the web address of the Play listing, so anyone can confirm this clue in seconds.
Second Clue: The Entity on Record
In the fine print of both app stores lies the second clue. The App Store shows SHORTTV LIMITED as ShortMax’s seller. Google Play lists the developer as SHORTMAX LIMITED, yet the legal entity behind it is once again SHORTTV LIMITED, listing an address in the Mong Kok district of Hong Kong. Hong Kong law also governs its terms of service. Across app publishing, it is a familiar pattern for a studio to rename its consumer product while keeping the original company name. Although it does not prove the brands are the same, it puts ShortTV’s name on the contract you accept when you pay for ShortMax.
Clue Three: When It Launched
Thread number three comes down to timing. Baidu’s online encyclopedia entry dates ShortTV’s launch to September 2023. That same month, ShortMax appeared: Google Play lists September 3, 2023 and the App Store gives September 11, 2023. It would be a notable coincidence for two unrelated brands with near-identical names to debut within the same few weeks. The simpler explanation of the overlap is a single product that launched once and later traded under a new name. China Daily was still referring to Jiuzhou’s English-market app as ShortTV in January 2024, a few months after that launch. That said, a shared month is circumstantial, which is why it matters mainly in combination with the other clues.
Clue Four: The Redirect Between Domains
Because it happens in your browser, the fourth clue is the easiest to verify. As of September 2026, a permanent 301 redirect forwards anyone visiting shortmax.com to shorttv.live. At the destination site you can find online the same dramas the app streams. Businesses normally point a domain only at property they control, so the redirect links both names to one operator. A permanent redirect is a deliberate server setting, not an accident of search results. Nobody has written it down in a press release, yet it is still the closest thing in this file to a signed statement.
The Fifth Clue: The Copyright Line
A footer is the final piece of evidence. A ShortMax page on the shorttv.live site carries the line “© 2024 SHORTTV LIMITED”. Copyright lines tend to name the entity that actually owns the content and the site. When you add the package name, the seller, the launch month and the redirect, the pattern is hard to read any other way. The rename should still be treated by careful readers as likely but unconfirmed. The company may describe its brands differently in the future, and no official announcement of a switch from ShortTV to ShortMax could be found.
The Company Behind It: Jiuzhou Culture
Jiuzhou Culture, a Chinese short-drama producer, is the company behind the ShortTV name. A pair of overseas apps were launched by Jiuzhou, according to a January 2024 report in China Daily: 99TV for Southeast Asia and ShortTV for the US, Canada and Australia. The same report said Jiuzhou had produced more than 600 mini-dramas for overseas markets. About 80% of those titles were dubbed adaptations of Chinese productions, and the remaining 20% were original overseas shoots. A 70-episode short series cost, by the company’s figures, $100,000 to $150,000. That mix explains why the catalog contains both dubbed Chinese stories and locally shot originals. Over 50,000 dramas in 19 languages is what ShortMax’s own listing now claims, a company figure that has not been independently audited. Read those figures as a snapshot rather than a current tally, since they date from early 2024. The ownership trail running through SHORTTV LIMITED is what connects this studio to the ShortMax brand you see in stores today.
The Problem With Look-Alike Apps
Because the short tv name is not protected in app store search, the case gets messier at this point. None of the apps with nearly identical titles from several unrelated developers is connected to Jiuzhou or ShortMax. The differences between them show up only in the developer field, which most people never read. It is easy for someone looking for a shorts app from the ShortTV team to install one of these instead. Below, you will find the developer names recorded in the store listings as of September 2026. Treat the developer name, not the icon or title, as the real ID.
| App name in store | Developer or seller name | Available on | Install count | Connection to Jiuzhou’s ShortTV |
|---|---|---|---|---|
| ShortMax (package live.shorttv.apps) | SHORTTV LIMITED, Hong Kong | Both iOS and Android | 100M+ on Google Play | Likely the same app; rename not confirmed |
| ShortTV: Watch Drama Shorts | HUNG LAM INVESTMENT AND CONSTRUCTION JSC | Android | 1M+ | No connection |
| Short TV – Drama & Shorts | BullFX | Android | Not listed | No connection |
| Shortv | Instant Shadow Limited | iOS | Not recorded | Not related |
What You Will Pay
Because ShortTV and ShortMax appear to be one product, pricing follows the ShortMax listing. In the US App Store as of September 2026, the Weekly Pass Pro is priced at about $19.99 a week, with a cheaper tier at about $9.99. It was not possible to verify monthly or yearly plans, as the US store shows only weekly passes. One-time purchases run from about $3.49 to $24.99, with prices varying by country, platform and promotion. Under the terms, passes renew automatically 24 hours before they expire, and refunds are denied unless the service is unusable because of ShortMax. The “free trial” wording confused some users, as the developer’s own replies on Google Play admit. Another complaint from App Store reviewers concerns episodes costing up to 60 coins without clear pricing up front. Cancelling happens in the App Store or Google Play subscription settings, and deleting the app does not stop the billing.
Before You Tap Install: A Brief Checklist
A few checks take less than a minute and prevent most mix-ups. The idea is to confirm that you are getting the Jiuzhou-linked app and not a look-alike. It also lets you spot the pricing traps before you start a short series you cannot afford to finish. Steer clear of any site offering modded versions or “unlimited coins”, because those are unofficial and risky. Just the store page itself is needed; none of these steps requires special tools. Run through the list below before you tap install.
- Confirm that the developer or seller reads SHORTTV LIMITED or SHORTMAX LIMITED.
- Check the install count on Google Play reads 100M+.
- Open the in-app purchase list to see current weekly pass prices in your country.
- Note that passes renew automatically until you cancel in your store settings.
- Pass on any app whose developer name matches none of the above, however similar the title.

